Welcome to West Research

“No matter the size or scope of your market research project, we understand your business”

ΑΛΛΟ ΕΙΚΑΣΤΙΚΟ

Why West Research

We strongly believe that business issues and problems are very complex and dynamic requiring deep understanding. We have the methodological knowhow and the business experience to provide our clients with the specific information and the holistic insights that point in the direction of the best decisions

ΑΛΛΟ ΕΙΚΑΣΤΙΚΟ

“Power decisions with on-demand insights”

Mission

ΑΛΛΟ BULLETS

  • Provide innovative high-quality data and research solutions in timely manner to solve business challenges.
  • Flexible in scheduling and research requests.
  • Proactive in providing meaningful actionable results.
  • One project director serves as single point of contact “from proposal to presentation because we value time and believe in consistency.

Questions Answered

We write your questions, conduct interviews, synthesize information, provide immediate top line data, report, define problems, evaluate opportunities provoke action within your organization

ΑΛΛΟ ΕΙΚΑΣΤΙΚΟ

Custom, Flexible Research Solutions

“No question considered minor”

Market understanding

ΑΛΛΟ ΕΙΚΑΣΤΙΚΟ

Awareness, Attitudes and Usage Surveys

Customer Satisfaction & Loyalty

Market sizing

CX – Customer Experience / Net Promoter Score (NPS)

Path to Purchase

Segmentation

ΑΛΛΟ ΕΙΚΑΣΤΙΚΟ

New Product Development

Expedite product development and time-to-market to save time
and reduce risk.

Choice Optimization

Concept Testing

Idea Screening

Needs Identification

Pack Testing

Price optimization

Shelf Testing

Advertising & Creative Test

Concept Test

Quickly identify winning concepts that are distinctive, credible, and will drive purchase intent. Fast-fail decision making with real-time feedback Find winning concepts faster-expedite decision making Rule out losing concepts early in the NPD cycle

Comms Pre-Launch

Prior to launch, fine-tune your messaging, claims, and slogan to increase its in-market impact. Finalize communications (advertisements, creatives, messages, etc.) just before launch to ensure the highest in-market success Identify areas of concern and fine-tune to optimize. Sets a good foundation and can attract buyers away from other competitors.

Comms Post Launch

Learn if your comms campaign is delivering as predicted by measuring its recognition, brand impact, likeability, and emotional engagement. Understand what elements of the campaign worked or didn’t work Learn how the target audience responded to the campaign Review ultimate effectiveness of the campaign versus objectives Discuss the campaign with key stakeholders Provide valuable learnings for future campaigns.

Mystery Shopper

Identify company’s strengths and weaknesses 

Objectively measure sales and service performance

Document additional information such as facility appeal, how long a customer had to wait, or i.e. the number of times the phone rang before being answered

West research Exclusive Tools

Brands.gr
Greece’s Consumer Survey Panel

On-line @ Lightning Speed

Habits & Attitudes
Test & Evaluate:

  • Creative & Campaign Concept
  • Packaging
  • Logo
  • Promos
  • On-Pack/ Bundle/ Gift Pack
  • New Product Development/ Line Extension
  • Perceived Value
  • Price
  • Price Policy

Sampling @ Home @ Ease!

Use & Evaluate

  • Actual Size Product Testing
  • Real Usage Conditions
  • Relaxed
  • Opportunity to Discuss
  • Fill online Questionnaire

Click & Search

Convenient packages of single line* Questionnaires, no hidden cost! 

*Single Line Questions Can Be Autonomous and/ or Part Of Group (i.e. Habits & Attitudes)

Q-20

  • 300 Survey Panel
  • 20 Questions*
  • 1 Target Filter
  • No Screen

Q-25

  • 700 Survey Panel
  • 25 Questions*
  • 2 Target Filters
  • 1 Screen Criteria

Q-30

  • 1.000 Survey Panel
  • 30 Questions*
  • 2 Target Filters
  • 1 Screen Criteria

Price Scan On Demand

3.500 daily visits all over Greece, monitor price fluctuations among retailers and/ or geographical areas. Stay updated:
• Per Brand/ SKU/ Category 
• Discount coupons 
• Promotions
• Leaflets

Get In touch now

+30 210 6390010

available from 09:00 – 17:00

Address Irakleitou 1a Str. Chalandri 15238 

Email apapadodimas@westsa.gr